Saturday, November 10, 2007

Online Video Managing Site-2: Vidmetrix

Vidmetrix


Vidmetrix is an online video stats service coming from the previous version: Vidmeter. Vidmeter is a platform using video aggregating and stat tracking technology, and providing it to video creators to track their own videos.
The tracker updates its stats several times a day, and Vidmeter provides an RSS feed and email updates: the stats include views, comments and traffic graphs. With YouTube, Metacafe, DailyMotion and the others popular online video sharing website, Vidmetrix allows you to track and review the top videos from them.


Vidmeter has a billboard function that demonstrate all the stats information you want to know. Base on that, Vidmetrix now has a with better interaction for user to joyfully track their favorite video.The best thing about Vidmetrix is that it gives you a good visualization of the traffic of your videos getting over time. For those publishers who have broadly distribution of their videos on a bunch of websites, Vidmetrix makes it easy to monitor multiple platform, up to 51 sites at once.

Vidmetrix gives PR firms a way to find out how much exposure their video campaigns are really getting. Marketers therefore can have advertising execs a more nuanced and customizable “buzz report” on the variety of their campaigns.Furthermore, they just add two major player outside US: European site (Kewego.com) and Asian (YouKu.com) markets. Check it out: http://www.vidmetrix.com/


Goodie:

i. You can upload a batch of video to different platform at once, and you get easy monitoring tools.

ii. Good visualization, short cut to add current page on your browser into your tracking list, and stats widget on your website

iii. Also you can choose stats report with email, Excel file, RSS feed.

Baddie:

i. Markter version doesn't really impress people by big difference from normal user version.

Summary: It's a reliable tool to get a either a rough idea of trends of certain video programs, or have detail information of watching history of single video. Upload function is great, and the widget and bookmarklet is even more powerful.

Friday, November 9, 2007

Online Video Managing Site-1: TubeMogul

TubeMogul

TubeMogul provides free service to manage your online video, other than that, it gives you a idea from stats to understand how certain videos going on on those video sharing website: Metacafe, MySpace, Google Video, AOL Video, Revver, Yahoo! Video and YouTube.

By providing viewership-related analytics of your own video or those online video you want to track, TubeMogul gives you a sense of how these video were being watched: it gives you a video marketing report with clear interactive diagram. Check it out


TubeMogul bring you this marketing report explained in simple words and describe what are the key variables you need to know. You can play with these variables to broadcast your video in the world with useful reference data and a bunch of cool video examples that have already gotten maximum online video exposure.



Goodie about TubeMogul:

i. Why wasting time uploading same video to this site and that site and one after another? TubeMogul help you upload all the sites at once! They even develop an application for you to install in your PC to have more efficient upload experience.

See instruction video:




ii. More than that, TubeMogul track these video on different websites, you'll know which on perform better! (and even those of your competitors~). And it lets you to export the report to an Excel file.

iii. It's free !!

Baddie:

i. The multi-website upload function only allow you to upload to 10 different online video website. (just upgraded from 6 recently)

ii. No Blip.TV or Brightcove in your option list now.

iii. The stats data refresh process takes one day and some user have opinion about it.

Summary:

Although the online video sharing market get more and more crowded(more than 250 server), TubeMogul has it's special value established by this unique video managing function, and it's free.

TubeMogul is especially good for serious publisher and marketing investment. For publisher, the handy Load & Track function save a lot of time of busy mass production work. And for investing activities, TubeMogul provide clear and broad analysis of group of video exposure as an efficient way to get a rough idea of online video trends and user preference.